'For the past 20 years, local broadcast TV stations have supported this anti-buzzed driving initiative by airing PSAs to help make their communities safer. 2023 has already seen a robust commitment from TV stations across the country. Since Project Roadblock's inaugural year in 2004, TV stations across the nation have donated over $181 million in media value to support this effort, amounting to 7.3 billion total impressions. Last year's Project Roadblock secured nearly 150 local business sponsors for Project Roadblock PSAs. 'The need for awareness has never been higher, and with the help of local broadcast stations, we'll spread the message of a safe travel season to holiday revelers across the country.'įor two decades, local broadcast TV stations have participated in Project Roadblock by airing Buzzed Driving Prevention PSAs during the six-day period between December 26 and 31, with a special push at 10 p.m. 'Drunk driving fatalities are climbing – in fact, during the holiday seasons from 20, we saw fatalities increase by 8%,' said Acting NHTSA Administrator Ann Carlson.
According to the latest data from NHTSA, there were over 13,000 fatalities involving drinking and driving in 2021, which is equivalent to roughly one fatality every 39 minutes. Drinking and driving is a serious public safety issue and is on the rise.
